
Meet the Maker
Hi, I’m Charlotte—the creative heart behind Simply Charmable. With a background in graphic design and a passion for crafting, I began making custom badge reels while working as a hospital dietitian. What started as a way to add personality to my uniform quickly became a mission: to help others express themselves and shine through the little details. Every badge reel is made to bring joy, spark conversation, and celebrate individuality.
My Story
The idea for my personalized badge reels started with my cat, Luna—who has a quirky love for curling up in baskets and boxes. Inspired by her cozy charm, I designed a playful cat nestled inside a coffee mug, and soon imagined creating seasonal mug designs to keep things fresh and fun. I also wanted the flexibility to switch out badge toppers, so I came up with a clever velcro system that lets you mix and match designs with ease.
Every beaded badge reel is hand-beaded with soft rubber beads, crafted with care while I unwind to episodes of The Great British Baking Show on Netflix. It’s my favorite way to pass the time—creativity and comfort all in one! Through these little creations, I hope to bring a spark of joy and personality to your everyday uniform.

My Handcrafting process
Contact
I'm always looking for new and exciting opportunities. Let's connect.
DM me at instagram.com/charlottelivesweetly







